Hafsa is a registered pharmacist, a loving wife and a caring mother. She has industrial, as well as clinical, experience in pharmacy. She always had her gut telling her that she doesn’t belong there but into her own business world. A world where she can do something hand crafted with love, passion, care and most of all, relevant to her field. Having experience in industrial pharmacy she had the knowhow of how things go about on a large scale that provides very less value with high ask. So she started experimenting at home and after many shortcomings, failures, losses something valuable came out. For more than a month tests and trials kept on going within the family and after lots of feedback she took the leap of faith and launched her baby brand, bel with its first ever product. With such an overwhelming response from the greatest audience she got courage and worked harder than ever and launched more and more products. Now she is working on new products which are in test and trial phase and will be revealed soon.